Over twenty attendees joined us for an intimate conversation on the use of Hispanic Media as a tool for education and community outreach. The conversation was by led byLatina Leader: Ivelisse Estrada, Senior Vice President from Univisión Communications Inc.
UPRAA Women’s Leadership series celebrates Hispanic Heritage Month
Washington, DC–-On October 8th, The Association of University of Puerto Rico Alumni and Friends Abroad (“UPRAA”) hosted Ivelisse R. Estrada, senior vice president of Corporate Relations and Community Empowerment for Univision Communications Inc.(UCI), and twenty other rising and established community leaders in an intimate breakfast, as part of UPRAA’s Women’s Leadership Series.
The networking event, which focused on Ms. Estrada’s insights on the use of Hispanic media as a tool for education and community outreach, inspired an energetic conversation among attendees from diverse industries. The discussion covered the importance of empowering women, giving back to Puerto Rico, and engaging in issues that are crucial in the Hispanic community, such as voter mobilization, healthy living and education.
Ms. Estrada, who has been part of Univision for nearly 25 years, shared with the group valuable lessons she has learned in her career as a pioneer of multiple national education initiatives, including the importance of supporting and joining forces with those that are already working to accomplish change. “You have to learn from those that have led the way,” said Ms. Estrada. “We have to learn from each other and help those that are coming behind us. Changing behaviors takes time and
is a group effort. We need to work together to promote the interests of our community.”
Ms. Estrada also highlighted that the key to success in any good outreach campaign is to account for the changing landscape of communications by being aware of the emerging ways of communicating with audiences. “As part of Univision’s many efforts to build awareness and accomplish change in the Hispanic community, we have created and promoted digital tools, developed community outreach campaigns and also integrated important messages in to our programing,” explained Ms. Estrada. “You want to reach everybody, and for that you have to use multiple platforms and channels.”
Ms. Estrada has led the development of several programs under the award-winning empowerment platform Univision Contigo, which focuses on four areas important to the Hispanic community including education, health, prosperity and civic participation.
“Ivelisse has been on the field making things happen for a long time,” said Jacob Lozada, UPRAA co-founder. “All of us have a lot to learn from being exposed to role models like Ivelisse.”
“This was an opportunity for women of all backgrounds and all ages to learn from each other,” said Cristina Bartolomei, moderator of the event and member of the steering committee. “We made a conscious decision to participate in this event because, even though we live abroad, we want to learn new ways to give back to Puerto Rico.”
About UPRAA Women’s Leadership Series
The Women’s Leadership Series is a network series for women members of UPRAA designed as an added incentive to their membership. The series brings UPRAA women together through professional development activities, including a breakfast and luncheon series with inspiring women leaders, as well as a mentoring circle for rising and established women leaders within the membership. The creation of this series is the result of a global movement to empower women and reduce the gender gap in senior positions in all sectors.
About the keynote speaker:
Ms. Ivelisse R. Estrada has been Senior Vice President of Corporate and Community Empowerment for Univision Communications Inc. since 2004. Ms. Estrada, who joined Univision in 1991, is responsible for the overall development and coordination of community relations strategies for Univision Communications. Previously, Ms. Estrada was Director of Corporate and Community Relations for Univision Television Group where she supervised the public affairs and community efforts of Univision Television Group’s owned-and-operated stations. Ms. Estrada earned her Undergraduate Degree in Liberal Arts from Barnard College in New York City and Master’s Degrees from Princeton University and Harvard University.